Inspiring a Generation to Align Faith with Environmental Care.
Islam calls us to be stewards of the Earth - and our financial choices are no exception. At EnviroMuslims, we believe that how we invest, save, and grow our wealth is an expression of our values. Sustainable Islamic Finance Canada is our initiative to bring that belief to life, empowering Muslim Canadians to align their financial decisions with both their faith and the health of our planet.
Sustainable Islamic Finance Canada is a two-phase initiative led by EnviroMuslims, in partnership with the Ummah for Earth Alliance and the Global Ethical Finance Initiative (GEFI), with expert guidance from Tariq Al-Olaimy of 3BL Associates and Islamic Finance Advisor to Greenpeace MENA. Our goal is to encourage the Canadian Islamic finance sector to adopt responsible and sustainable investment practices, divest from fossil fuels, and meaningfully engage their customers on environmental stewardship and to build a wider network of organizations, across faith communities, civil society, and the finance sector, that are driving this change.
The initiative is built on three interconnected pillars:
- Community Education: Raising Islamic finance and sustainability literacy among Canadian Muslims
- Financial Institutional Advocacy: Engaging Islamic finance institutions to adopt sustainable practices
- Industry Partnerships: Building alliances that multiply the reach and adoption of sustainable frameworks
Phase 1 focused on rigorous market research and community consultation to map both the opportunity and the challenges facing Sustainable Islamic Finance in Canada.
Our community survey revealed a generation of Muslim Canadians who are financially engaged, values-driven, and ready for change:
- Younger Canadian Muslims strongly associate Islamic finance with their faith and ethical principles. This represents a significant, largely untapped market for Shariah-compliant financial products and services.
- There is a strong community desire to direct investments toward impactful areas: healthcare, poverty reduction, affordable housing, renewable energy, and education.
- The main barriers to entry are perceived complexity, high costs, and concerns about the authentic Shariah compliance of existing products.
- The needs and values of the Canadian Muslim community present a clear opportunity to adapt the Ummah for Earth Alliance’s ethical finance guidelines and the “Islamic Finance for Renewable Energy” framework for the Canadian context.
These findings confirm what we have long believed: there is both a deep desire and a genuine market opportunity for Sustainable Islamic Finance in Canada. Phase 2 is our plan to act on it.
Phase 2 is where we move from research to action. This phase focuses on community education, meaningful engagement with the Islamic finance sector, and expanding sustainable finance frameworks across our partner network.
We are bringing Sustainable Islamic Finance to life for everyday Canadian Muslims through accessible, engaging, and culturally resonant education.
- Launching a social media campaign for the community about Sustainable and Islamic finance
-Highligting global success stories of ethical Islamic investments
-Hosting community workshops and information sessions to demystify Sustainable Islamic Finance and directly address community concerns
- Increase Sustainable Islamic Finance literacy among surveyed Canadian Muslims from baseline levels by project completion.
- Engage at least 500 Canadian Muslims through educational content and live events.
- Secure intent to engage with Islamic finance principles among workshop participants.
We are bridging the gap between Islamic finance and climate action through two primary pillars:
1. Institutional Engagement: We conduct one-on-one outreach and host Canadian Islamic Sustainable Finance (ISF) Roundtables in partnership with the Global Ethical Finance Initiative (GEFI). These sessions convene stakeholders to identify sustainable islamicfinance opportunities, address regulatory barriers, and secure formal commitments.
2. The EDUCATE Framework: We are mobilizing a movement by helping organizations embed the EDUCATE Renewable Energy Toolkit into their core programming. This seven-step roadmap which isdeveloped by Ummah for Earth, Greenpeace MENA, and GEFI, provides a structured pathway for stakeholders to Engage, Develop, Utilize, Capacity-build, Align, Track, and Exchange best practices in sustainable finance.
Get Involved
Whether you are a community member looking to align your investments with your values, a financial institution ready to explore green sukuk, or an organization eager to adopt the EDUCATE framework, there is a place for you here.
- Join our community workshops on Sustainable Islamic Finance.
- Follow our social media for educational resources.
- Connect with us to explore collaboration opportunities or integrate our research into your work.
Together, let’s pave the way for a sustainable and ethical financial world. Reach out to our team at enviromuslims@gmail.com to get started.
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